Author Archive: Adam

Search engine positioning is the most important online quest both for beginners and professionals. Why? 85% of internet people rely on search engines to find something they want.

The fact is that we can’t live without search engines. It is so easy for us to find what we want on the internet. According to Netcraft (2002), there are approximately 38,118,962 websites. So imagine if we don’t have search engines to find things for us.

But to get indexed in search engines especially staying in the first 5 search engine results from pages requires a continuous process of website optimization. Here are some tips that are useful to make search engines find your web pages and rank them well:

1. Search engine crawlers love content web pages:
   Always put some text with your main keywords. Say you are offering a search engine optimization service. See the difference between these two lines: “Our service comes with 24/7 support”

“Our search engine optimization service comes with 24/7 support”. Get the point? But repeating the same word unnecessarily may not be good.

2. Text in images can not be read by search engines:
   Image-only pages usually get poor ranking. Try to cut down the number of images. If you want to put images put them on web pages with content and ‘ALT’ tabs.
3. Links from the already indexed website:
   The most important tip is to keep a link to your new website from a website that is already listed in search engines. Search engine crawlers go from page to page through these links finding new websites.
4. Links between page to page of the same website:
   Search engine crawlers move from one web page to other through navigational links. So don’t forget to keep links to your main pages from all pages. That means all important pages of your website are reachable from each other.
5. Text Links:
   Try to keep text links instead of a button or image pointing to a web page. Make sure this text link has one keyword that pertains to your business.
6. Javascript on your web pages:
   Minimize javascript effects and the search engine crawler doesn’t get the content in between … tags if you use the javascript to include content on web pages.
7. URL of pages:
   Not all search engines don’t crawl pages with special characters generated dynamically by CGI scripts. So try to avoid presenting your web pages
   as CGI-generated pages.

Search engines are one of THE best resources for free advertising. Better your website’s search engine position better be the traffic generation. 85% of internet users go to search engines and find the information they want.

So you better hurry to follow these simple tips to get a guaranteed listing and good positioning in search engines.

1. Put a link to your new website from an already indexed website (s). If you don’t have a website that is already indexed then propose a joint venture with other website owners for link exchanges. Needless to say that the website you are going to exchange links must be indexed already.

Search engine crawlers love to follow links from one website to other. So there will be more chances of your site crawling through these links.

2. Put some content on every page. Minimize graphics. Search engines can not read graphics. Only ALT tags (not all search engines). So if there is a graphic don’t forget to put the ALT tag.

Try to sprinkle some important keywords that pertain to your website all through the content. Search engines give weight to the pages where the keyword appears more often. Again DON’T spam the search engines.

3. Links: Put links from every page to other important sections of your website. Your home page may not contain details about your products. But make sure to insert links to other product pages.

Most people keep buttons and graphics to links. Instead, put text links. Though they don’t look attractive to human eyes, give weight to your pages. For example instead of a button with ‘search engine tips’, you can keep a text link with ‘search engine tips’ and link to that page. Certainly, it is a very important keyword for a website that sells an ebook on search engine optimization.

4. Metatags: The title tag is very important. Especially for Google. If you get a good position in Google means, your website traffic will be staggering. It is worth it.

Search for your web site related keywords and use them for the title, and keywords and to keep them in your content.

5. Update Your Website: Most webmasters neglect this part of search engine optimization. Do it regularly like every 3 – 6 months.

Adding some content, changing keywords according to popularity and updating the present content, etc. will do the job.