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What is Local SEO and Why Does Your Business Need It?

The Power of Local SEO for Your Business

In the digital world, we live in today, businesses of all sizes must establish a commanding online presence. Enhancing your local search engine optimization (SEO) is one of the most effective methods to boost online visibility and attract nearby clients. By leveraging local SEO, you can achieve a competitive edge over your peers and secure a spot at the top of search engine results pages (SERPs). This comprehensive guide delves into the realm of local SEO, revealing why it’s absolutely vital for your business’s success.

What is Local SEO?

Local SEO is the strategy of enhancing your online presence to boost your visibility in search results. It specifically targets searches made within your area to attract organic web traffic from nearby users. As mobile usage and location-based searching continue to grow, mastering local SEO has become an essential aspect for companies that serve local customers.

The Importance of Local SEO

1. Enhanced Online Visibility

Boost your business’s visibility and attract more customers by optimizing your website for local SEO. By utilizing location-specific keywords, creating local business listings, and leveraging online directories, your business can climb the ranks of relevant local search results on search engines like Google. Don’t miss out on potential customers – get an edge over your competitors by appearing at the top of local search results.

2. Targeted Traffic and Qualified Leads

With Local SEO, you can focus on potential customers who are looking for products or services in your specific area. By optimizing your website for local searches, you can attract targeted traffic that is more likely to convert into paying customers. By ranking high on search results, customers will view your business as a credible and dependable option, ultimately leading to purchases or inquiries for more information.

3. Increased Customer Trust and Credibility

An influential online presence paves the way for building trust and credibility with potential customers. When your enterprise emerges in local search results and online directories, it establishes a clear message to users that you are a reputable and established business in their region. Adopting Local SEO practices can help establish your brand as an authority, thereby increasing trust, and customer loyalty, and gaining positive reviews.

4. Cost-Effective Marketing Strategy

Local SEO is a smart and affordable marketing solution for small and medium-sized businesses with limited budgets. Unlike traditional advertising, investing in proper optimization techniques generates significant organic traffic without paying for expensive ads. In fact, local SEO levels the playing field, outranking larger businesses based on relevance and quality, not advertising budgets. Compete and succeed with local SEO.

Effective Local SEO Techniques

To outrank your competitors and dominate local search results, you need to implement effective local SEO techniques. Here are some essential strategies to incorporate into your digital marketing plan:

1. Keyword Research

Successful SEO campaigns begin with thorough keyword research. By identifying relevant keywords and phrases that potential customers are likely to use when searching for businesses like yours, you can better target your local audience. Focus on long-tail keywords that include location-specific terms to maximize your impact.

2. On-Page Optimization

Improve your website’s search engine rankings by optimizing on-page elements such as meta tags, titles, headers, and content. Seamlessly integrate your target keywords while keeping your content informative, engaging, and valuable to users. Boost loading speed, mobile responsiveness, and user experience for an optimal user journey and enhanced SEO.

3. Google My Business Listing

Maximize your local SEO with a strong Google My Business (GMB) listing. Ensure accurate and current business information such as your address, phone number, website URL, and operating hours. Encourage customers to share reviews and promptly respond to inquiries. Keep your GMB profile fresh with regular updates and promotions. Claim your GMB profile today for a winning local search presence.

4. Online Directories and Citations

Get a boost in local search rankings and build trust by listing your business on top-notch online directories and review platforms that are industry and location-specific. Consistent NAP (Name, Address, Phone number) information across all directories is a must to improve your online presence and avoid confusing potential customers. Avoid negative feedback by monitoring and handling online reviews with swiftness and professionalism.

5. Localized Content and Link Building

Craft content tailored to the interests and necessities of your community, such as blog posts, landing pages specific to your city, and showcasing local news or events on your webpage. Foster connections with local influencers, establishments, and associations to procure top-notch backlinks, an essential factor in enhancing your website’s credibility and prominence.

In Conclusion

Investing in local SEO can transform your business’s online presence and success amidst today’s intense digital competition. Employing proficient local SEO strategies can enhance your online visibility, drive targeted traffic, develop customer trust, and ultimately spike your sales. To stay ahead of the curve, it is paramount to keep up with the current SEO trends and algorithms. Embrace the potential of local SEO and watch your business soar to unparalleled heights.


Comprehending the Commodity Futures Trading Commission


The Commodity Futures Trading Commission (CFTC) 해외선물 was developed in 1974 for safeguarding markets and also individuals from unfair practices. This federal agency screens tasks connected to futures trading, options sales, and also financial derivatives to make sure that consumers around the nation can take pleasure in self-confidence when participating in these exchanges safely.

The CFTC is the steward of justness as well as transparency in futures markets. Its oversight works ensure those involving with economic derivatives can do so safely, recognizing their financial investments are shielded from deceptive or manipulative methods. It likewise gives some extra peace of mind by monitoring advisors, pool operators and also other major players within these industries to make sure they honour commitments made in support of financiers.

What does the CFTC do?

The CFTC is in charge of managing the 선물옵션 futures and options markets to guarantee their integrity, stability, and also transparency. It completes this by:

1. Licensing and signing up firms and also individuals associated with the trading of futures and also options agreements.

2. Ensuring the honesty of futures and also choices 해외선물커뮤니티 agreements by assessing applications via safety nets to ward off fraudulence, adjustment, or various other misuses.

3. Performing investigations and also bringing enforcement actions versus companies and also individuals that participate in illegal or manipulative methods.

4. Monitoring the markets to discover and prevent scams, adjustment, and also various other misuses.

5. Promoting openness and justness in 해외선물대여계좌 the marketplace by calling for that specific information be divulged to the public.

6. Educating market participants as well as the public regarding the risks as well as advantages of trading futures and choices.

7. Working together with various other regulatory agencies, both domestically and globally, to make sure that markets are correctly controlled and which cross-border tasks are appropriately overseen.

The CFTC works with government and also state firms to ensure a secure commodities and economic futures market by taking action against scams, control, and various other criminal tasks.

Exactly how does the CFTC shield investors?

The CFTC works to protect investors by:

1. Protecting against scams and various other misuses in the futures as well as choices markets with its investigative and enforcement activities.

2. Guaranteeing that market participants are licensed as well as registered, and that their tasks are appropriately managed.

3. As financiers need to be educated with one 해선대여계좌 of the most current market trends, public disclosure of important information ensures an utmost degree of openness required for making sensible financial investment choices.

4. Informing investors as well as the public regarding the threats and advantages of trading futures and options, which helps them make better investment choices.

5. Regulatory authorities are interacting to safeguard investors and advertise market safety and security via extensive oversight of illegal methods.

The CFTC provides a distinct program that rewards those that speak out against unlawful methods in the futures and options markets. Furthermore, whistleblower defense helps make certain individuals can share their information without anxiety of consequence or vengeance.


As the gatekeeper to futures 해외선물사이트 and also options trading in the United States, the CFTC strives to implement market honesty. To protect Americans from scams or adjustment, they accredit markets individuals and also actively check out any kind of offenses of their rules. In addition, by producing a robust regulatory setting through openness initiatives as well as collaboration with various other agencies – investors  can rest assured that their investments are well-guarded against prospective risks.


How to Trade Futures Options Using Support and Resistance Levels


Successful futures options 해외선물 trading requires the right knowledge and market strategies. Support and resistance levels are essential tools for traders to navigate shifting markets – but how should they be used? In this article, we explore how these powerful indicators can help make smarter trades with greater profit potential.

What are Support and Resistance Levels?

When plotting an asset’s price journey on a chart, support, and resistance levels provide pivotal turning points. Support levels represent the upper bound of buyer demand that prevents prices from steep drops while resistance levels signify seller supply is strong enough to halt any significant increases in value.

How to Identify Support and Resistance Levels?

Traders leverage various technical 선물옵션 analysis tools to identify support and resistance levels, such as trend lines connecting two or more price points for insight into the direction of the trend. Moving averages provide a smooth curve by measuring an asset’s prices over time, while chart patterns like triangles, head & shoulders, and double tops are noteworthy formations that may foretell potential pricing movements.

How to Use Support and Resistance Levels in Futures Options Trading?

Futures options traders commonly make 해외선물커뮤니티 calculated moves at support and resistance levels. When the price is nearing a support level, they may strategically purchase call options in anticipation of the asset increases in value. On the other hand, approaching resistances can be an opportunity for them to buy put option contracts speculating on a drop in price!

Another strategy is to use support and resistance levels as targets for profit-taking or stop-loss orders. Traders may place profit-taking orders near resistance levels and stop-loss orders near support levels, allowing them to exit trades with a profit or minimize losses.

It is essential for traders to identify support and resistance levels before entering into a trade. These areas on the chart represent crucial price points 해외선물대여계좌 where there may be reversals or breaks in momentum, so it’s important to go beyond just one technical analysis tool when evaluating them. By carefully studying these factors, informed decisions can be made that help maximize profits while minimizing risk.


Futures options traders can maximize success with support and resistance levels, which are easily identified through technical analysis tools such as trend lines, moving averages and chart patterns. By recognizing these key indicators in the market, informed trading decisions become possible – from setting profitable entry or exit points to smartly해외선물사이트 implementing stop-loss orders.

Stay ahead of the curve and become a savvy futures options trader! With our blog, you can gain insight into emerging trends in this field as well as uncover valuable strategies. Tune in to stay up-to-date on finance market news and more!


A Novice’s Guide to Reading Futures Trading Information


Navigating the globe of futures trading 해외선물 can be daunting, especially when faced with sector news littered with complicated vocabulary. Our novice’s overview is below to offer an obtainable malfunction of futures trading information, furnishing you with the abilities required to translate and also understand the information handy. Enable us to guide you via the details of this exciting field, as well as start your trading trip with self-confidence.

Understanding Futures Trading 해외선물커뮤니티

This investment requires trading contracts for the future delivery of commodities or financial instruments. Essentially, the worth of the futures contract depends on the market rate of the asset in question. Prior to staying on top of futures trading news, get a strong understanding of the principles!

Futures Trading Information Sources

Finding trustworthy news sources for futures trading can make or damage a financier’s success in the market. While a variety of media electrical outlets use futures trading information, the obstacle hinges on guaranteeing that the information is both trusted and updated. To aid with this, a number of reputable resources are worth checking out:

1. Bloomberg.

2. Reuters.

3. CME Group.

4. Futures Magazine.


Interpreting Futures Trading 선물옵션 News.

When checking out futures trading information, it is necessary to comprehend the terms and also jargon used. Below are a couple of terms you should recognize with:

1. Contract: A futures contract is an agreement to buy or sell an underlying asset at a specific cost and also at a time in the future.

2. Long: A lengthy setting is when a capitalist buys a futures contract with the assumption that the rate of the underlying asset will rise.

3. Short: A brief setting is when a capitalist markets a futures contract with the assumption that the price of the underlying property will certainly fall.

4. Margin: Margin is the amount of cash needed to open as well as maintain a futures position.

5. Settlement: Settlement is the process by which a futures agreement is wrapped up, and the underlying possession is delivered or cash is traded.

To stay on top of the futures trading game, 해외선물대여계좌 bear in mind the market’s pulse and the variables that sway prices. Check out tales concerning the supply versus need dynamic, geopolitical happenings, and economic signals that could impact the marketplace’s direction. And also, remain apprised of how equivalent possessions and alternating futures contracts are getting on. Every one of this information will assist you to make educated, tactical professions.


To be a savvy futures trader, you should maintain your finger 해외선물보증업체 on the pulse of the marketplace. Familiarize yourself with the language of the industry and remain educated about the variables that influence prices. Valuable chances are available – prepare to benefit from them by staying on top of dependable information sources.


Understanding Futures Trading Volume and Open Interest


Are you looking to up your futures trading game? 선물옵션 Then it’s critical to understand the winning duo of trading volume and open interest. These key concepts go hand in hand and can be the window to understanding market trends and identifying potential opportunities. Join us on a deep dive into the worlds of futures trading volume and open interest. We’ll break down their differences and explore how they can shape your trading strategy.

What is Futures Trading Volume?

The pulse of the futures market is measured through its trading volume, which tallies up the number of contractual agreements made between buyers and sellers. This key indicator gives valuable glimpses into the ebbs and flows of market activity, highlighting potential opportunities for investors. Essentially, futures trading volume provides a window into the collective musings of market mavens and moguls.

Futures trading can be quite unpredictable as the volume varies frequently depending on many factors such as news announcements, economic events, and market sentiments. Strong participation in trading usually indicates that the market is on an upswing, whereas low trading activities can depict a subdued interest or market uncertainty. Keeping a keen eye on these trends can provide insight into the potential opportunities or risks when trading futures.

What is Futures Trading Open Interest?

Futures trading 해외선물 open interest refers to the total number of outstanding contracts that have not been settled or delivered by the end of a specific trading day. Unlike trading volume, open interest is a cumulative figure that reflects the total number of active contracts at any given time. Open interest is a critical indicator of market sentiment and can provide insights into the strength or weaknesses of market trends.

By analyzing the level of open interest, traders can gain insight into potential price trends and reversals, giving them a competitive edge in the market. When open interest increases, market participants are becoming more active, pointing to a possible trend. Conversely, a decrease in open interest could signal an upcoming reversal, as traders become less active.

Differences Between Futures Trading Volume and Open Interest

Distinguishing between futures trading 해외선물커뮤니티 volume and open interest is critical, as they offer unique perspectives into the marketplace. Trading volume denotes the total contracts traded for a particular period, whereas open interest captures the total outstanding contracts at any time. Keep these two indicators in mind and watch your trading strategy soar.

Gain valuable insights into market trends and sentiment through trading volume and open interest. Discover potential opportunities and gauge the strength or weaknesses of market trends. Keep in mind that trading volume can vary day-to-day, while open interest provides a cumulative figure of active contracts. Stay informed and stay ahead of the game with these powerful indicators.

How Volume and Open Interest Impact Trading Decisions

Futures trading volume and open interest are crucial 해외선물대여계좌 indicators that can impact trading decisions. A significant increase in trading volume or open interest can indicate a potential trend, while a significant decrease may suggest a potential reversal. High trading volume and open interest can provide opportunities for traders to enter or exit the market, while low trading volume and open interest may suggest that the market is range-bound and lacks direction.

As a futures trader, staying on top of trading volume and open interest is key to seizing potential opportunities and making well-informed trading decisions. It’s not just about crunching numbers though, utilizing additional technical analysis tools like price charts and trend lines helps confirm your strategy and protect your investments against risk. Keep your eyes open and your trading game sharp!


Futures traders must pay close attention to both trading volume and open interest to stay ahead of market trends and seize potential opportunities. 경제캘린더 These two indicators of market activity provide critical insights to guide informed trading decisions and minimize risks. By understanding these key differences and monitoring fluctuations closely, traders can maximize their chances for success in the fast-paced world of futures trading.


Bike camping vs. car camping: which is better?


Exploring the Great Outdoors can be done in a variety of ways, 캠핑용품 but two popular choices are bike camping and car camping. The former involves strapping all your necessary gear onto your trusty two-wheeled friend and pedaling to your chosen spot, while the latter requires loading up your vehicle with camping essentials and driving to your destination. Both approaches have their advantages and drawbacks, so it’s wise to weigh your priorities and preferences before embarking on your adventure.


Looking to stretch your dollar on your next camping adventure? Consider bike camping! This wallet-friendly alternative to car camping eliminates the need for pricey expenses like gas, insurance, and repairs. Additionally, many bike camping destinations offer free or low-cost camping options, saving you even more money. In contrast, car camping can quickly add up with all the associated costs. Make your next camping trip both enjoyable and affordable by trying out bike camping.


Are you ready to take your camping game to the next level? Bike camping offers an immersive and eco-friendly experience that really gets the blood pumping. Sure, it might be a bit more challenging than car camping, but that’s part of what makes it so rewarding. Packing light is a must, and you’ll need to be prepared to tackle longer rides. The payoff? 캠핑장비 Stunning scenery and a sense of accomplishment that’s hard to beat. Of course, car camping has its advantages too – extra gear and supplies mean you can truly indulge in some creature comforts. Whether you’re a seasoned bike enthusiast or just looking for a new adventure, both options offer unique and unforgettable experiences.


Are you tired of the same old car camping routine? Looking for a new way to connect with nature? Try bike camping! This immersive and rewarding experience allows you to intimately explore the great outdoors while feeling a sense of freedom and independence. With bike camping, you have the chance to explore hidden gems and areas that cars cannot reach. While car camping is convenient, bike camping offers a unique level of connection to the environment around you. Get ready to pedal your way to an unforgettable adventure.

Environmental Impact

Discover the eco-friendly benefits of bike camping! Unlike car camping, where you rely on gasoline-powered vehicles to get to your destination, bike camping lets you use your own human strength to transport you and your gear. This not only adds to the adventure of your trip but also reduces your carbon footprint by minimizing air pollution and greenhouse gas emissions. So, grab your bike and gear up for an environmentally-conscious camping experience!


Whether you’re planning on hitting the open road on your trusty bike or cruising in your car, safety should always be a top priority when camping. When bike camping, make sure to equip yourself with the necessary safety gear, such as helmets and first aid kits, and stay vigilant of natural hazards like bad weather. As for car camping, make sure to properly secure your vehicle to prevent any possible theft or break-ins, and don’t forget to have a contingency plan in case of any mechanical problems. Remember, camping is all about enjoying the great outdoors, so take the necessary precautions to ensure a safe and fun adventure!


When it comes to camping, there are definitely pros and cons to consider for both bike camping and car camping. If you’re looking to save some cash and immerse yourself in nature with a sustainable approach, bike camping is worth considering. But if you prefer a more luxurious experience with all the extra gear and supplies, then car camping might just be right up your alley. It’s all about what you want out of your camping trip, so consider your needs carefully before making the call.


The Top 5 SEO Tools Every Website Owner Needs to Know

seo tools

If you’re a website owner, you know the importance of search engine ranking. Luckily, there are top-notch SEO tools that can help improve your website’s visibility. In this article, we’ll be diving into the top 5 tools any website owner can use to optimize their site, analyze their competition, and monitor their search engine rankings. Trust us, implementing these tools will give your site the competitive edge it needs to succeed.

Google Analytics

Experience the power of Google Analytics – a completely free tool that gives you unprecedented insights into your website’s traffic and user behavior. Unleash the full potential of your website by tracking visitor sources, demographics, and interests. By demystifying this data, you can achieve a deeper understanding of your audience and use it to your advantage for your marketing, design, and content strategies. With Google Analytics on your team, you are one step ahead of the game!


SEMrush is your all-in-one solution for boosting your website’s SEO game. With a range of killer features at your fingertips, including keyword research, site audit, backlink analysis, competitor analysis, and more, you’ll be able to optimize your site like never before. Find the perfect keywords for your business, track your rankings, stay ahead of the competition, and monitor your backlinks with ease. Get ready to dominate the search engine results page with SEMrush.


Enhance your website’s search engine rankings with Ahrefs, the ultimate tool for SEO experts. Its impressive range of features includes keyword research, in-depth site audits, competitor analysis, and backlink tracking. Find the perfect keywords to boost traffic, keep track of your rankings, stay one step ahead of the competition, and monitor your valuable backlinks. Take your website to the next level with Ahrefs.

Moz Pro

Maximize your website’s potential with Moz Pro, the ultimate SEO toolset that offers a wide range of features. Conduct thorough keyword research, perform site audits, track rankings, and analyze backlinks in one comprehensive platform. Enjoy full optimization for search engines and keep a close eye on your competition’s performance. Plus, with the convenient Chrome extension, you can easily access and evaluate the SEO metrics of any website. Embrace the power of Moz Pro to elevate your digital presence and dominate search engines like never before.

Yoast SEO

Looking to boost your website’s visibility on search engines? Look no further than Yoast SEO! This incredibly popular plugin for WordPress offers a plethora of helpful features, including content analysis, XML sitemaps, and meta tags. Yoast SEO makes it easy to optimize your website’s content for specific keywords and provides tailored recommendations to improve your SEO game. Don’t let your website get lost in the digital tide – let Yoast SEO guide you to greater online success!

Enhance your website’s online presence with the top 5 SEO tools every savvy web owner should know. With these powerful tools in your arsenal, you can unlock valuable insights into your site’s search engine optimization, track your rankings, and even analyze your competition. Remember, SEO is an ongoing journey, so stay ahead of the game by continuously updating your site to outshine your competitors.


How to Optimize Your Website for Better Search Engine Rankings


As a savvy entrepreneur or marketing aficionado, you’re well aware that a powerful online presence is pivotal in today’s digital landscape. To truly dominate, your website must rise to the top of search engine results, attracting visibility and leaving the competition in the dust. Embark on a journey with us as we reveal the secrets of search engine optimization (SEO) and guide you in transforming your website into a SERP-topping powerhouse.

Conduct Keyword Research

Embarking on website optimization? First, delve into the realm of keyword research to discover the perfect terms that resonate with your business and captivate a vast audience. Harness the power of tools like Google Keyword Planner, Ahrefs, and SEMrush to unlock your site’s true potential. A fascinating adventure awaits!

Optimize Your On-Page Content

Elevate your website’s allure for search engines through the art of on-page content optimization. Master the craft by weaving target keywords seamlessly into headlines, meta descriptions, and the content body. Prioritize exceptional quality and informative substance, while steering clear of the pitfall of keyword inundation.

Improve Your Website Speed

Elevate your search engine standings and captivate users by supercharging your website’s speed! Unleash your site’s full potential by implementing techniques such as image compression, code optimization, and embracing the power of a content delivery network (CDN).

Use Internal Linking

Discover the power of internal linking, the ingenious method that connects pages within your website, ultimately helping search engines grasp its unique architecture while enhancing user experience. Master the art of crafting valuable, relevant connections to wow your users and strengthen your site’s structure.

Build High-Quality Backlinks

Backlinks are links from other websites to your website. They are one of the most important factors for search engine rankings. You need to build high-quality backlinks from authoritative websites in your niche. This can be done through guest posting, broken link building, and outreach.

Make Your Website Mobile-Friendly

Enhance your search engine prominence by catering to the ever-increasing mobile-centric audience. Employ a responsive layout or dedicated mobile site for seamless browsing, ensuring you captivate and retain this on-the-go demographic.

Use Social Media

Elevate your website’s popularity and enhance search engine positioning by mastering the art of social media. Rule the realms of influential platforms like Facebook, Twitter, and LinkedIn, sharing captivating content and nurturing genuine connections with your followers.

Monitor Your Analytics

Keep a watchful eye on your website’s pulse by harnessing the power of analytics! Equip yourself with cutting-edge tools like Google Analytics to effortlessly navigate visitor trends, engagement rates, and successful conversions. Unleash your site’s true potential for higher search engine rankings as you expertly identify and enhance performance gaps.

the digital landscape continuously evolves, calling for an adaptive approach to optimizing your website for search engines. Staying abreast of cutting-edge trends and best practices gives you a competitive edge. Heed the advice shared in this piece to elevate your website’s search engine standing and magnetize increased traffic.


Search Engine Optimization In An eCommerce World

Before one can fully understand the importance and necessity of implementing a search engine optimization program into their marketing mix, it is important to look first at the phenomenal statistics regarding Internet use. For example:

  • There are 7 new people on the Internet every second.
  • Every 4th person online is buying something right now.
  • One billion dollars in e-commerce transactions will be conducted this month.
  • Over one trillion dollars in e-commerce business will be generated this year.
  • 1 out of 8 dollars spent by consumers is spent on online transactions.

Furthermore, according to glreach, there were 649 million Internet users online worldwide in March 2003—a 14 percent increase in just one year! That comes out to be about 88 million new users in that year alone.

There can be no question that the Internet is continuing to grow at an amazing pace. While the fact that so many consumers are online is important, it is even more crucial to understand what these consumers are doing while online. The two most outstanding reasons people use the Internet is to communicate (e-mail) and to research (using search engines).
Again, here are a few statistics regarding how people spend their time online.

  • 88% of all Internet users use search engines
  • 37% of online shoppers used Google to search for online retailers. The search was used by 25 percent of consumers searching the Web for holiday purchases
  • For car buying decisions, search engine advertising proved itself a stronger influencer (26 percent) than TV ads (17 percent)
  • Virtually all affluent adult shoppers (HHI $100K+) use the Web to make or research their purchases. For automobile, computer, and travel purchases, Internet use is extraordinarily high (over 90 percent of those surveyed)

When consumers go to the Internet, they use search engines because they can find the products they want, reviews, descriptions, consumer ratings, and the best price possible. Consumers are less concerned with where they buy their products as much as they are concerned with how much product they can get for their dollar.

Thus, each day millions of people use search engines to look for items they want to buy on the Internet. Those businesses that appear on the first page of these searches are getting 50% to 70% of the business from these customers. There is little doubt that potential customers are currently using search engines to search for the products and services your company sells. The only real question is, What are you doing to help them find you, instead of your competitors?

There are two ways to have your website appear on the first page of any search. The first is to engage in a pay-per-click campaign. The second is to appear on the first page due to free or natural search results. Getting high, natural rankings in major search engines is one of the most efficient and cost-effective ways to market and sell your products on the Internet.

Search engines use complex, mathematical algorithms to determine which websites are ranked high and which are not. If your website matches the criteria, you’re ranked high. If it doesn’t, then you’re not. It’s that simple.

Search engine optimization, then, is designing your website and all of your eCommerce actions so that when consumers search for keywords that are central to your company, your website will appear at the top of the search results.

For example, if your company sells running shoes (a keyword that receives 127,575 searches per month), it would be very beneficial to be one of the top websites on the search engine. If you received only a small percentage of new visitors each month from that top ranking, it would still result in a significant source of revenue.

It might help to think of it this way: At least 10 million Internet searches are performed every month within each major business category. If only 1% of those searches found your website, you would have over 100,000 new visitors to your site each month. If only 1% of those visitors purchased your products or services, you would be making more than 1,000 new sales per month. (The worldwide average is 2.5%, making these conservative estimates.)

The scope of this article is not to look at the methods behind search engine optimization. Instead, it is to look at the importance the Internet is playing in business development today and in the future. The traditional marketing schemes of the past still have their place, but advertising dollars must be allocated to Internet marketing.

Five And A Half Ways To Amp Up Your Search Engine Optimization

Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings.

There is an art and science to being ranked highly on search engines. The science is formatting the pages with the right meta tags and submitting them in the right way to the search engines. The art is to make the site look and read normally despite filling it with keywords.

Here are five and a half ways to get a higher ranking and more visitors:

  1. Pick the right Key Words and Phrases
    These are the words and phrases that people will put into search engines to try to find your product, business, or organization. Having good keywords and phrases is foundational to good optimization. This takes research using such tools as Wordtracker and Overture’s Keyword Suggestion Tool. They give you a good idea of what people are searching for and what you should focus on.
  2. Use Good Header Tags
    Header tags are hidden in the code within your Web page. The most important one is the “title” tag, which isn’t considered a META tag. It tells what’s within your page and it’s important to have your keyphrases in it. It is also good to have keyphrases in your “description” META tag, though it doesn’t rank nearly as high as the “title” tag.
  3. Use Keyphrases in Your Visible Page Title
    Provide a unique title for each page on your site that is chock full of keywords and phrases. Search engines like this because it means that there is a higher probability that your site is a good match for what people are looking for. This is should be placed within the H1 tag (top heading) of your page and is visible to the visitor. It also pays to have your keyphrases in subtitles on the page.
  4. Provide Plenty of Content on Your Site
    Shoot to have at least 450 characters on your page. Concentrate on putting keywords and phrases in the first paragraph and last paragraphs.
  5. Secure a Lot of Related Incoming Links
    The more sites linked to your site, the higher you will be ranked by the search engines. These links can be from strategic partners, vendors, directories, or other types of sites with whom you exchange links.

If you are a website developer, put in your contract that you are going to put a developer’s link at the bottom of the site, such as, “Website design by Green Chair Marketing Group,” with an active link to your site. This will help your site grow in its link popularity.

5.5 Keep Optimizing Your Site
The more content on your site, the better. I suggest adding a couple of pages a month, whether it’s case studies, more product information, testimonials, articles, press releases, etc. If you add just five new pages a month, you will have 60 new pages by the end of the year, and over 100 pages by the end of the second year.

You are bound to catch some people you would have missed because there is more content to choose from. And your site will be more highly ranked by Google because they highly weigh sites that have more content.

While you’re at it, continue to get relevant links coming to your site. Google loves incoming links. And you might have people click through to your site from these other places.

If you don’t have time to work on the optimization or would feel more comfortable having someone else do it, consider strongly hiring a professional to do your search engine optimization. That way you can focus your energies on sales or creating more and better products.

One caveat, I would stay away from companies that initiate contact with you through emails or phone calls. They often use techniques that can get you severely penalized by search engines. Ask people you know who have been successful in their search engine positioning who they use.